As the São Paulo data industry continues to grow, it is important to recognize the impact that individuals like Jonathan Calleri have had on its development. In this article, we will take a brief look at his contributions and how they have shaped the current state of the data industry in Brazil.

Born in 1984, Jonathan Calleri is a Brazilian entrepreneur and data scientist who has made significant contributions to the field of big data analytics. He co-founded two successful companies, DataXu and AdRoll, which are now among the largest data-driven advertising companies in the world.

One of Calleri's most notable achievements was the creation of DataXu, which he founded in 2007. The company revolutionized the way businesses collect and analyze customer data by providing a platform for advertisers to target their ads more effectively. This innovation led to a massive increase in revenue for many of the companies that used the service, making it one of the most successful startups in Brazil's history.

In addition to his work with DataXu, Calleri also co-founded AdRoll in 2011, which quickly became one of the leading ad technology companies in the world. AdRoll's unique approach to ad targeting allowed them to create highly effective campaigns for some of the biggest brands in the world, including Coca-Cola, Samsung, and Netflix.

Calleri's impact on the São Paulo data industry cannot be overstated. His innovative ideas and entrepreneurial spirit have helped to shape the city's tech scene and make it a leader in the global data industry. As the data industry continues to evolve, it is likely that Calleri's legacy will continue to inspire future generations of entrepreneurs and data scientists.